![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/0ea9113f-cac6-4fce-95d8-dbeb06558e91_rw_1920.jpg?h=6d9d1d72dc2e0f171ccbde8de52182a8)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/35dbf324-7f86-4e76-b015-7d6d79b4529a_rw_1920.jpg?h=fc7fc3518ace5f751af39424c3fcd335)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/cd321b6d-d0e8-46fb-bfc9-8b0f714bb940_rw_1920.jpg?h=89340f3897125980b5e139b1e9339606)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/fbaf89d9-c6dd-41ac-bd00-5725585203dd_rw_1200.jpg?h=593029eaae19e78667fef8a63f491dd1)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/c4bc12a4-304e-4abe-9e60-0f15d48ab83e_rw_1920.jpg?h=6d8bdf85cb7955a9dea83163f3cd9513)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/ff636421-d54d-43a9-81eb-650e83df1c56_rw_1920.jpg?h=0d2f72692872e220545300cc7bbf893d)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/c4636689-1068-4db5-8cf1-5aa5681a7bfd_rw_1920.jpg?h=df82a870d7c65ecc823aeb2e55ffd25f)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/9b1c6cf8-da42-40bc-98dd-1a88339204ee_rw_1200.jpg?h=7a2ffe46188fcedbbf26c705954a7f58)
![](https://cdn.myportfolio.com/1d22773b-81a4-4020-b289-e62797a66a95/c02681b3-b356-447f-836e-e840de93735a_rw_1920.jpg?h=1f58858ccf05f6f2f923eb35a4e05de3)
This is a concept design for the Foundation of Arts located in Jonesboro, AR. The FOA needed to advertise to the community to audition for roles and to help backstage. Through this campaign, I wanted to appeal to the community with common phrases of stage lingo. I used the headlines “Break a Leg”, “The Show Must go On”, and “Read between the Lines” to convey the message that the FOA needed cast and crew members. This campaign also includes both merchandising and a social media presence on their Twitter account. This would be a successful campaign to help promote their need of cast and crew and spread the word to those who might not know that they were eligible to participate.