This is a concept design for the Foundation of Arts located in Jonesboro, AR. The FOA needed to advertise to the community to audition for roles and to help backstage. Through this campaign, I wanted to appeal to the community with common phrases of stage lingo. I used the headlines “Break a Leg”, “The Show Must go On”, and “Read between the Lines” to convey the message that the FOA needed cast and crew members. This campaign also includes both merchandising and a social media presence on their Twitter account. This would be a successful campaign to help promote their need of cast and crew and spread the word to those who might not know that they were eligible to participate.