Process Book 1

I started working as a graphic designer for The Planning Woman 2 years ago. At first, I was given elements and visuals to keep her brand consistent. I designed printables for her podcasts and monthly writing plans that she sold to her customers. Over time, we have decided to change the look of her brand from floral elements to a more minimalistic and modern look. I have designed simplistic elements to continue her brand management, but it has evolved her brand visually. One of the projects I have recently created for her were Instagram story highlight covers. My client had three specific highlights that she wanted covers for, and I was given free reign over the design. The only things that she requested was that I make sure the brand was clearly represented.